PRODUCT & PROGRAM PRESENTATION:
Consists of:
Market analysis of comparative product(s).
Prepare product over view, features and benefits, identify multiple in store positions for best product placement.
Identify consumer demographics
Identify distribution type(s) best suited.
Layout of POS graphics.
MARKET STUDY:
Consists of:
Identifying like product(s), with functional comparisons, quality and price point.
Identify current distribution of like product(s) comparably speaking.
Identify most advertised area(s) of category.
MARKET PRICING COMPS:
Consists of:
Identifying comparable product(s) in desired distribution.
Identifying price points of comparable product(s) in desired distribution.
Identify / confirm distributor(s) / retailer(s) that sell comparable product(s).
NOTE: This information will be placed on an overlay / spread sheet giving a national and regional look at the market for product positioning.
SALES “BATTLE” PLAN:
Consists of:
Strategic lay out of high profile, medium and regional strong accounts.
Layout specific plan for each account.
Layout of recommended supporting material(s) including media recommendations.
Tentative assignment(s) to local sales agent(s) where applicable.
SALES MANAGEMENT:
Consists of:
Customer care of existing accounts.
Implement all components of the sales “Battle” plan.
Manage and implement account growth plan.
Interview & appoint regional sales agent(s) where applicable.
Manage regional agent(s) performance & needs.
NOTE: The above represents necessary and effective tools that lead to successful placement, growth and market share of product(s).
PR EXPOSURE CAMPAIGN:
Consists of:
Targeting core media, web, and print publications
Focus on brand awareness at both consumer and trade level
Advertisement & product exposure to 100+ PR outlets annually
Assist with new product rollout
Key tool for product placement
OTHER SERVICES INCLUDE:
Image rendering
Content editing
Consultation
________________
Please call for pricing.